Move over Lana Del Rey, here come Beyonce. It's been announced that Beyonce will be the face of H&M. She has adimitted that she has had input in the actual design of the clothing. So not only is it her label it reflects Beyonce's style.
And Beyonce's comment?
“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind.”